Hotel Marina Badalona, part of the Sallés Hotels group, is located by the sea and offers luxurious stays, top tier dining, and wellness services. Morillas was tasked with designing the hotel's overall visual identity and strategy, including its various outlets, with the goal of establishing it as the flagship property of the brand. For this outlet –the spa– we needed to create a name, narrative, and graphic identity that would transform it into a premium urban oasis, where relaxation and disconnection take center stage.

Through our naming exploration process, we uncovered a concept that enabled us to metaphorically express what happens in this spa, as discomfort and stress subside, leading to a state of total relaxation. This idea of slowing down and calming the storm inspired us to create the name ‘Amaina,’ an evocative and elevated word with a soft, tranquil sound that symbolically conveys peace.

In the creative process of designing the visual identity, we sought to represent the serene sense of calm that occurs in nature when the storm dies down by focusing on the changing states of water. This led us to visually represent the naming through the concept of "the last drop of the storm." The result was a visual identity inspired by the sinuous shapes created when a drop falls and touches the water, starting from a central point of tension and gradually dissipating. We developed a language based on the fluidity of concentric waves, reflecting the release of pressure during the relaxation process, creating compositions of visual poetry. This concept extends to the logo, where an organic typography symbolizes the fluidity of that final drop. The logo is also variable, with increased letter spacing that introduces a sense of air and serenity, immersing us in a deep sense of calm.