Ibiza beckons as a sanctuary in which to escape and break free from the constraints of daily routines and embrace a slower pace of life, without rules nor restraints: A destination that stirs the imagination and vibes with everyone. Captivated by the desire to escape and seek extraordinary experiences, Castillo de Ibiza introduces Sunset Rosé, a still wine that exudes vibrant energy and embodies a bohemian character, inviting us to celebrate the Mediterranean spirit.

At Morillas, we were tasked with shaping this brand’s strategic concept and developing its visual identity and packaging design, evoking timeless and ephemeral summer memories for customers to keep and treasure. We began by defining the brand’s strategic concept, drawing inspiration from the Mediterranean and its authentic, hedonistic and slow-paced pulse. We envisioned the slender and delicate bottle that would encapsulate the lively energy and spontaneous character of the island. The idea of Sunset Rosé also emerges from the sunset’s glow of the ‘golden hour’ and is materialised on a design that epitomises the peak of that sensation; the moment when time slows down, and the night begins to unfold, promising unforgettable experiences.

To capture the enchanting spell of the Mediterranean, Castillo de Ibiza meticulously crafts a wine that transports us to endless summer nights, sun-kissed days spent by the Mediterranean shores, and to the stunning glimmering sea battering against the island’s breathtaking cliffs. Accordingly, we designed a majestic bottle featuring a naked cork embellished with an engraved compass, that connects with our inner wanderlust. Its collar, adorned with handwritten lettering, evokes attention to detail and care. Additionally, the label aged by the sea’s saltpetre reflects the passage of time. A design masterfully crafted to encapsulate this true Mediterranean jewel, filled with timeless and ephemeral summer memories.