We found ourselves faced with an unconventional Real Estate model, with great connection with art, with fairer and more innovative proposals for its agents, and that explores new horizons to attract clients and collaborating artists for its events. So, this is not just about a Real Estate, it breathes life into a Collective. That’s why our goal was to create a positioning that represented the brand and that could generate trust and interest to each of its audiences, called Colibree.

It was essential to create a balance between the perception of security, excellence and improvement in the services of a Real Estate agency and the value proposition, which goes far beyond real estate management. So that, this advanced Real Estate with several extraordinary benefits for potential Colibrees is now known as UnReal Estate, which we would project in values, personality, narrative and visual identity.

To be Colibree means to fly in a different way, to fly high, agile, alone, and in a group. These attributes define the hummingbird, and in the process of creating the logo we represented the identifying element, constituting the dot of the 'i'. We captured the sensitivity that the brand has for art in the graphic identitiy and we decided to use illustration, which helps us to narrate the experience and diversity of services in different media. And through Anna, from Randomlovers, with her cubist-influenced style, we generated abstract illustrations brimming with personality, with which we were able to express the brand through art and set it apart within the Real Estate sector. Finally, we created a digital environment capable of transmitting the brand’s value proposition, guiding each target in their journey of discovery of the Colibree experience, and offering an easy and intuitive real estate portal with advanced filters for users.