Designing a new educational paradigm The challenge for Morillas was to translate the platform’s unique value proposition into a compelling brand positioning for the international education sector, by crafting a visual and verbal identity that truly reflected its essence.

Nextus has transformed documentary film into an innovative educational tool, making it easier to teach values and curricular content in a fresher and more engaging way. This pioneering approach inspired the creation of its name, a neologism that merges "next" and "us," inviting students and teachers to explore new ways of learning and teaching that nurture personal growth. Morillas crafted a visual identity and an interactive digital brand experience, reflecting Nextus’ the digital spirit through distinctive shapes, colors, and design elements native to the digital world. Inspired by neomorphism, the Nextus' UX/UI design incorporates dynamic and accessible interfaces with a strong personality. Rounded shapes, modules, widgets, and buttons enhance navigation, ensuring an innovative, user-centered experience. The use of white, green, and black creates contrasts that add depth while maintaining accessibility and comfort. The logo, inspired by a digital switch, symbolizes the change and progress that Nextus brings to the international educational community, sparking the discovery of more interactive and efficient ways of learning.

With a strong identity and a sharp focus on developing critical thinking, Nextus is poised to transform and make its mark on the educational landscape, bridging knowledge with the needs and trends of today's world.