The fine-dining restaurant at SOFIA faced a clear challenge: to be reborn as a tribute to new meanings, blending creativity, exclusivity, and cutting-edge cuisine into a bold, avant-garde experience.

SOFIA’s heritage fueled our creativity. Inspired by its iconic legacy, we sought to preserve its soul while pushing the culinary experience to new limits. A concept designed to captivate and surprise all the senses.

This ambition led to the creation of BE SO, a culinary concept that fuses innovation with refinement. We developed a unique visual and verbal universe that reflects the essence of SOFIA, transforming its cuisine into a vivid explosion of color, flavor, and aroma. From interiors to communication, every detail was crafted to deliver a fully sensorial experience reserved for true lovers of fine dining.