The aim of the project was to create more than just a café, boulangerie, or bakery. It had to become a new way of saying “good morning” and “good afternoon” amid the fast-paced rhythm of life in Barcelona.

We envisioned the space as the hotel’s ambassador on Avenida Diagonal, with a concept tailored to early starts, hurried walks, and mid-morning coffee breaks. A promise to deliver exactly what you need, just the way you like it.

PHILOSOFIA needed to echo the SOFIA name, to carry the brand into the streets. What emerged was a concept with its own distinctive identity, while maintaining a direct connection to the hotel. This spirit shaped everything, from the visual identity to the interior design and even the menus.