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Zuu
SOFIA’s wild side
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ZUU: An irreverent destination where flavor, music, and energy fuse to unleash your wildest instincts, in the basement of SOFIA hotel.

Awards

Anuaria Selection – Corporate Identity: Sofia Hotel & Philosofia

BestAwards Silver – Corporate Identity: Sofia Hotel & 1MPAR

LAUS Bronze – Philosofia (Sofia) – Coordinated Elements

Challenge
The challenge lay in transforming a space within SOFIA into a hybrid of club, restaurant, and show. The goal? To invite guests to let go and embrace the unexpected, through top-tier cuisine, live music, and unrivalled entertainment.
Approach
ZUU was born from a desire to break the rules. A space where boundaries blur to deliver a one-of-a-kind experience. The atmosphere had to feel wild, unexpected, and liberating, encouraging guests to connect with their most spontaneous side.
Solution
Cue ZUU: a space where food becomes performance and club meets cuisine. The basement is transformed into a vibrant, high-energy world designed to defy convention, inviting guests to plunge into the space between the comfort zone and the unexpected