A Brand Day is a special event or workshop organized in collaboration with our clients to introduce employees and internal collaborators to changes in the brand’s identity or strategy. This initiative is a key tool for ensuring everyone within the organization understands the updates and learns how to integrate the new vision into their daily work.
Why do we need it?A Brand Day is vital for the internal launch of any new vision, strategy, or significant change in the brand. It ensures a smooth transition within the company by helping employees not only understand the updates but also feel that they are an important part of them. These events are crucial to foster a sense of belonging and motivation, uniting the team around the brand’s new direction.
What does it involve?
The structure adapts to the specific needs of each client:
In this initial phase, we work closely with the client to establish a clear brief outlining the event’s goals and expectations. We develop a creative concept that serves as the central theme, ensuring all event elements align with the strategic objectives and motivation behind the initiative. The aim is to create a strong foundation that inspires and engages participants to embrace the proposed brand changes.
We create all communication materials for the event, covering the stages before, during, and after the Brand Day. This includes presentations, video scripts, and the definition of the internal Customer Journey. Key messages and planned dynamics are designed to ensure the event is cohesive, engaging, and memorable.
On Brand Day, we provide full support for organizing and executing the event. Each detail, from logistics to content delivery, is carefully managed to reinforce the brand’s new vision and strategy.
Post-event, we track and evaluate the impact and reception of the messages conveyed. Follow-up communications are designed to reinforce key concepts and facilitate a smooth transition toward the brand’s new strategy.
FAQs
A Brand Day is a corporate event focused on informing and energizing employees about new brand strategies and initiatives, to ensure alignment across the organization and foster employee engagement with the brand’s future direction.
Hosting a Brand Day is essential to ensure that brand changes are communicated and understood throughout the organization. It facilitates a smooth transition, guaranteeing that everyone not only comprehends the change but also feels part of it.
Unlike regular meetings, a Brand Day is fully interactive and designed to immerse employees in the brand’s new initiative through an event that reinforces the brand’s message.