We develop comprehensive reputation programs that begin with an in-depth analysis of the brand’s culture and identity, an exhaustive selection of stakeholders, and an assessment of their perceptions of the key variables shaping reputational identity. This process leads to a targeted improvement plan that guides organizations toward excellence.
We achieve this by applying our proprietary technological model, which enables us to measure reputation, extract data-driven insights, and facilitate informed decision-making for strategic brand management.
What does it consist of?
Building a strong reputation for corporate brand fosters differentiation and establishes the necessary trust and legitimacy among stakeholders—both external and internal—ensuring market success.. What’s more, this management model acts as a shield against possible crisis situations that could significantly impact an organization’s reputation.
Our model identifies areas for improvement so we can activate the necessary actions and communication campaigns to enhance our reputation. Strategic reputation management is essential for organizations seeking to stay ahead and build resilience.
Our reputation programs integrate strategy with execution through a structured plan.
First, we conduct a reputational identity analysis , identifying key attributes aligned with the organization’s strategic positioning, analyze stakeholders, identify their expectations, define the research methodologies, activate the field work and develop a diagnosis.
With our data intelligence technology solution, we measure a company’s reputation in a real and unfiltered way, gathering direct stakeholder insights to establish a global reputation index.
Next, we compile a reputational improvement plan outlining audience-specific objectives, communication narratives and the necessary communication, public affairs or digital reputation campaigns to enhance brand perception.
Finally, we implement a digital monitoring system to detect possible incidents that could escalate into a crisis.
Our goal is to safeguard the reputation of organizations by fostering a culture of preparedness and crisis management tailored to each client’s unique reality and circumstances.
In the preparation phase, we conduct an audit and analysis of the company’s current situation to assess processes, protocols, and risks and to identify sector-specific, business, or regulatory challenges. Secondly, we develop the crisis management system and all the necessary protocols and tools to ensure readiness for potential crises. Finally, we recommend a training program, including spokesperson preparation and crisis simulation exercises for steering committees and middle management.
In the action phase, we provide a dedicated 24/7 expert team that designs and executes customized crisis response plans. When a crisis occurs, we analyze the situation, define the strategy, coordinate the response team, and implement press office, digital, and institutional relations actions to mitigate its impact.
a. Audit and Analysis
b. Crisis Management System (CMS)
c. Crisis Training
d. Crisis Management
e. Post-Crisis Campaigns
FAQs
Organizations and brands face numerous challenges and latent risks, and we live in a context where the word crisis has become business as usual. That is why it is so important to be aware of the importance of reputation if we want to be prepared and have the capacity to anticipate.
Our reputation is shaped daily by multiple factors: our brand, products, values, governance, talent management, internal and external communication, crisis response, and commitment to society and innovation. These dimensions define how we are perceived and drive us toward excellence.
There is a broad consensus among industry professionals and academics that, after the 2008 economic crisis, organizations focused on corporate branding as a key differentiator.
Many of them delved deep into their brand identity to highlight their raison d’être as companies and institutions, translating it into a renewed corporate purpose.
As a result, corporate communication has expanded beyond traditional practices and taken on new responsibilities such as strategic brand management, corporate positioning, internal communication and culture, stakeholder trust-building and perception management.
In this evolving context, there is a growing need to activate a comprehensive corporate brand reputation management system that accompanies an organization in doing things right (reflecting their increasingly complex and regulated reality) and effectively communicate their efforts to all stakeholders (beyond just consumers), fostering a positive perception of their performance and commitments.
A culture of preparedness is essential to effectively managing a crisis. This is why our main objective is to help clients protect their reputation by fostering a proactive approach to crisis management. Our model includes an audit phase and analysis of risks and issues in the sector, the development of a crisis management system, training and 24/7 support and advice during the management of a crisis.