We develop strategic communication programs that provide our clients with a clear, measurable roadmap tailored to their reality, ensuring they achieve their communication objectives.
Our integrated communication approach activates key actions to shape positive stakeholder perceptions and drive engagement. It identifies and interprets social concerns to uncover new communication opportunities while fostering trust among employees—empowering them to become the brand’s first ambassadors.
What does it consist of?
Defining an effective communication strategy today is more complex than ever. Brand overexposure, channel saturation, audience micro-segmentation, misinformation, the impact of Artificial Intelligence, and external risks all contribute to making strategic communication planning a critical factor in achieving objectives.
This approach enables us to implement a cohesive communication strategy that enhances brand awareness, strengthens recognition, influences stakeholder perceptions, builds trust, and encourages the desired audience behaviors.
Reputational Communication Plan: We develop communication plans that align the brand strategy with a cohesive narrative and an activation plan based on clear communication objectives tailored to specific audiences. We define the actions, campaigns, teams, resources and budget necessary for their activation and performance monitoring.
Narrative and Public Storytelling: We develop narrative strategies built upon mental frames—the structures that shape how we see the world. Analyzing, creating, and developing this framework is essential, as it serves as the foundation for the entire public narrative strategy and the cornerstone of a strong communication plan.
Content plan: We design content strategies that facilitate the deployment of a cross-cutting narrative across owned, earned, paid, and social media channel. These strategies cover all formats, from internal events and product launches to branded content projects, audiovisual productions, and podcasts.
Press office: We provide strategic media relations management to help clients maintain a positive public image and protect their reputation. Our services include press release creation, press conference coordination, media inquiries management, and media monitoring—ensuring that external communication aligns with the organization’s interests and values.
Internal communication: We design internal communication and people engagement campaigns to help organizations align their teams with corporate culture, values, and purpose.
FAQs
tactical or strategic—by analyzing the brand’s context, impact, and performance. We define the audiences, goals and objectives and the central guidelines of the plan (Identity, Message, Media System), and outline actions and performance indicators to measure effectiveness.
Every communicative narrative is based on a mental framework that shapes the way we see the world. Our role is to analyze, create and develop this framework, . defining the key messages, opportunities, and risks to lay the foundation that will form the backbone of a strategic communication plan.
The content plan enables us to visualize themes, define formats, select channels and control the dissemination of the desired messages. It responds to what, how, when and where to communicate.
Reputation management must address the needs of our employees and closest collaborators a they are key to the dissemination of our brand positioning. Without internal support, no communication strategy can be sustained. Employees play a crucial role as brand ambassadors and must be placed at the center of any communication strategy.