The project involved creating a new brand from scratch, conceptualizing a full, fresh ecosystem that included naming, visual identity, packaging, and communication. The goal was to connect with a young, minimalist, and skincare-savvy audience, overwhelmed by generic and unfounded offerings. This consumer was looking for simple, effective routines that work in harmony with the skin's microbiome. Less drama, more skincare.

Para dar vida a la marca, nos basamos en el concepto de dualidad: el equilibrio entre naturaleza trabajando el bioma de la piel y la innovación, simplicidad y audacia. Es así como surgió el nombre y todo el ecosistema de la marca. Un enfoque que inspiró un diseño minimalista y actual, con un logotipo que refleja claridad y transparencia. El empaque en vibrante turquesa, con un carácter inclusivo, refuerza esta dualidad al evocar frescura y modernidad. Además, la dirección de arte incorporó contrastes de luz y sombra, dando vida al mensaje de la marca y conectando visualmente con su audiencia. To bring the brand to life, we leaned into the concept of duality: a balance between nature, by working with the skin’s microbiome and innovation, through simplicity, and boldness. And so, the name and brand ecosystem were born. This approach inspired a minimalist and contemporary design, with a logo that reflects clarity and transparency. The vibrant turquoise packaging, infused with an inclusive character, reinforces this duality by evoking freshness and modernity. What’s more, the art direction incorporated contrasts of light and shadow, bringing the brand’s message to life and creating a strong visual connection with its audience.

The result is a brand that holistically communicates its essence. The logo, packaging, and visual language reinforce a contemporary, inclusive, and balanced identity, designed for everyone. The product portfolio is structured by clear benefits, while the brand narrative and communication stand out with a tone that is direct and resonates with Gen Z. The photography direction celebrates textures and formulations, integrating reflective elements that speak to the brand’s core idea of duality. We also directed and produced the launch video and photo sessions, where contrasts come alive through the interplay of light and shadow, revealing truths about skincare while the brand balances nature and innovation. This visual style, deeply rooted in what resonates with Gen Z, reflects Binomial’s mission in every detail: simple, effective skincare.