Mesoestetic required a unique Key Visual for each product range that would reflect their scientific precision and the distinct benefits of each product, all while maintaining their aesthetic identity.

To achieve this, we organised creative ideation workshops and conducted an in-depth analysis of each range's specific attributes. Each visual needed to clearly, yet creatively, communicate the range’s USP and efficacy without compromising the brand’s visual consistency.

The result was a series of Key Visuals that showcased both the scientific rigor and aesthetic sophistication of the brand. In Age Element, the droppers symbolised the precision of epigenetic treatment, with illustrations of the human genome representing the personalised approach to combat aging. For Dermamelan, we featured top model Inés Sastre in a real clinical case, using before-and-after photos of her depigmentation treatment to convey tangible, impressive results that inspire trust and confidence. For the hydrating range, we used CGI to create floating bubbles that represented the galenic textures of the products, communicating the range’s adaptability to various skin types. The sensitive skin range was portrayed through a serene Key Visual with a soft pink background and Zen-like elements such as circles and sand, evoking calm, relief, and well-being. For Bodyshock, a range targeting different body contour concerns, we designed a visual that highlighted the product’s versatility with balanced compositions, conveying precision and harmony. The Mesoprotech range, dedicated to sun protection, was conceptualised using light and refraction effects to illustrate how the products shield against all types of radiation (UV, visible, and infrared). Lastly, for the Mesohyal range, which focuses on intradermal solutions, the Key Visual depicted the layers of the skin, illustrating how active ingredients penetrate the dermis to rejuvenate from within. This project activated the strategy Morillas had previously developed, creating a coherent visual identity that strengthens Mesoestetic’s position as a leader in medical cosmetics.