Where every brand belongsWe are the place to grow your brand, nurturing it to reach its full potential. This is your home, a place to learn, discover, and enrich each other, surrounded by the warm and family atmosphere that fills every corner of Morillas House, whether in Barcelona, Madrid, Guatemala, Lima, Santo Domingo, or soon in CDMX. Adapting to your needs and dedicated exclusively to you, we provide bespoke brand consulting, ensuring every solution is precisely calibrated to elevate your brand.
What makes us different
Services
The Brand Creation Formula
Industries
We work with B2B and B2C organizations around the world, from service providers to hospitality, consumer goods, mobility, healthcare, to luxury and fashion. And we cross-cut insights between categories.
One of the most saturated categories, in which century-old brands coexist with surprising innovations springing from new consumer trends. We work to highlight FMCG brands in different categories and segments, with strategies, identities and activations that define relevant and differential brand universes. From a furniture item to an electronic device, these are the products that accompany and define us, and are constantly striving for the right balance between functionality and aspiration.
A bottle captures the story behind a beverage. We create strategies, identities, narratives and packaging that encapsulate the essence of the product, and are capable of revealing everything behind its production in order to connect with consumers and make it stand out on the shelf.
A highly segmented category that moves and evolves at great speed, and in which major brands unleash new, specialized proposals every day. We help communicate different formulation promises, visions of beauty and fashion by creating experiences that are fulfilling and aspirational, and that truly connect with their consumers.
Pharmaceutical brands, medical systems and technology, are undergoing a category transformation as a result of increased consumer interest, the growing trend towards natural solutions, changes in distribution, and the role of the various different channels. We create brands that help companies compete and stand out in this new context.
The way we move and travel has been redefined over the last decade. New forms of mobility and accommodation demand brands that connect with users and offer unique experiences through immersive storytelling that reflects the vision and soul of its location. We create living, breathing brands that adapt to different audiences.
We provide solutions to a wide range of technology products and services companies, working together to apply a strategic vision that enables them to achieve excellence in a fast-changing technology marketplace.
We create strategies and identities for sports and entertainment organizations and events that get them seen and heard in a noisy media environment. We also collaborate with educational institutions that need to adapt their mission and purpose to a new model where technology is increasingly present and can become a valuable ally.
The power of a brand to generate preference among B2Bs is often overlooked. We adapt our methodology to industrial companies to create differential proposals that connect with their audiences through B2B channels and tools.
A sector that has undergone a major transformation, as users seek greater control over products and enjoy greater transparency in transactions. We create proposals that place the user at the center of the services and the brand.
We work with retailers ranging from large chains to single store brands, adapting their value propositions and moving into their spaces according to the constraints of each location or their portfolio architectures – from food chains to fashion stores to shopping centers.
Third sector organizations need to create brands that convey a clear message, story and purpose. We create brands that generate recognition and empower them to stand out from other causes.
In the financial sector, credibility, differentiation, and brand experience will be key to generating preference. Strong brand management will convey what makes the brand unique, attract potential users, and help build loyalty among existing ones.
Public institutions need a coherent and solid brand to effectively convey who they are and what they do. Bringing structure and an understandable image to this type of brand can have a positive impact on the administration as a whole.
From the renewal of an existing identity to a more comprehensive strategic branding exercise, our aim is to help service companies create meaningful brands and change the way customers perceive them.
Shared Services
Strategy Team
Design Team
Client Team
Reputation Team
As a leading Brand Consultants agency, we have delivered trainings, masterclasses and courses at the following institutions:
ADG Laus
World Brand Design Society
Awwwards
Dieline Awards
CSS Design Awards
GDUSA Graphic Design Usa
Pentawards
Anuaria
Premios Nacionales de Innovación y Diseño
BEST! Marketing Comunication Awards & Summit
Delta Awards
FC Barcelona Unveils New Visual Identity to Celebrate Its 125th Anniversary
Marc Morillas Appointed President of Netmentora Catalunya
Morillas Brand Design Wins National Design Award for Career in Design
Brand Consultancy Morillas Designs Branding for Binomial
Central de Reservas Unveils New Brand Identity with a Rebranding
250 Years of Osborne Designed by Morillas: A Tribute to History Through Packaging
FAQs
A branding agency specializes in detecting and understanding a company’s challenges to propel them towards their business, culture or transformation goals. At Morillas, we guide your brand through rigorous analysis and passionate creativity, capturing your essence in a strategic, narrative, and visual identity. This approach ensures your brand not only achieves an authentic, relevant and distinctive positioning but also creates its own unique brand universe that will help you stand out and achieve your desired impact.
At its core, a branding agency shapes your company’s identity and value proposition through strategic thinking, graphic design, innovation and storytelling. At Morillas, we take this a step further by developing your naming & verbal branding, creating immersive brand experiences and websites, defining customer journeys and paths to purchase, establishing brand architecture and portfolio, designing innovative industrial packaging, producing cutting-edge audiovisual and communication campaigns, and managing your reputation. At Morillas we build, transform, nurture and protect your brand.
Absolutely. A robust corporate identity is today’s most valuable asset. A clear, distinctive brand image delivers a unique competitive advantage, shaping purchasing decisions and unlocking new revenue streams. Strengthening your presence is key to building lasting customer relationships and standing out in an increasingly competitive landscape. Partnering with a branding agency like Morillas means investing in the future. It’s a win-win situation, creating synergies, and enhancing both visibility and prestige. Our goal is to continuously and consistently elevate your brand’s presence in the market.
Branding is a discipline within strategic marketing, one that focuses on key strategic decisions for a company, organization or brand that should prevail in the mid and long term. However, some marketing agencies focus on activation/tactical/operational priorities, with a view to short-term gains. A brand should be cultivated and nurtured over time. At Morillas, we focus on building the core of your brand’s identity so it not only stands out in the market but also represents what we intend it to in the minds of consumers or potential audiences, ensuring that they buy into your story and meaning.
The cost of branding can vary as greatly as the ambitions of the brands themselves. Morillas is a boutique agency that adapts to every need and context. Both in B2B and B2C, across a spectrum of industries, we are proud to partner with major global corporations listed on the stock market, family businesses and brave startups, as well as government bodies and institutions, NGOs and foundations.
We pride ourselves on delivering value that exceeds expectations, ensuring that your investment is not only contextualized but entirely worthwhile.
While you have deep knowledge of your brand and business, an outside expert can provide valuable insights. We can help you chart a course that meets your needs. Hiring a branding agency like Morillas is essential when your goal isn’t just to compete—but to lead. Whether you’re building a new venture from the ground up or guiding an established brand through market shifts, our 60+ years of expertise in Strategic Brand Design ensure you stand out in a competitive landscape.
From startups making their debut to established companies looking to refresh their image, innovate, or expand—any organization can benefit from expert branding. If you have a story to tell, a vision to share, a market to captivate, or growth to navigate, Morillas is your trusted partner. We provide the strategic foresight and creative execution needed to amplify your brand’s voice and bring your vision to life.
Choose wisely—seek a partner, not just a provider. Look for an agency that asks the right questions, has experience in your industry, challenges your assumptions, and presents a portfolio that inspires confidence. Find those who truly understand your context and value your brand as much as you do. With Morillas, you get more than expertise, you gain a partnership that is both enriching and insightful. As a family-owned business, we take pride in building lasting relationships, which may be why we are Spain’s longest-running brand consultancy. We invest in long-term commitments with our clients because, in the end, we sign with our family name—and that means a great deal.